The Best Times to Post on Social Media – Media

Every social network has its “best times”. These are days and times when your audience is particularly active on social networking sites. The time of publishing can play a decisive role in achieving as many likes, shares, and comments as possible as well as a wide reach. The following infographics will show you the best times to post on social media.

The best times to post on social media based on new research data for 2020

To collect the data for the “Best Times for Social Media Posts” we analyzed the posts of 60,000 social media users from all over the world. We looked at the posts in terms of posting time and engagement rate. According to these data, our analysis team evaluated the average best times for the most popular social networks: Facebook, Twitter, Instagram, Pinterest, LinkedIn, Reddit, VK, Telegram, and Google My Business. The Blog2Social team has put together an infographic based on the results. Use it as a guide for your social media management to scheduling your posts at the best times for the most engagement on each of the major social platforms.

Check out the following infographic for more details and share it with your community.

>> Infographic: The best times to post on social media

Why are the best times to post so important for your social media management?

Social media are powerful communication channels for your content. In social media, you can reach new target groups, score likes, and shares, and engage with your community. Links from social media posts to your website, blog, or online store offer a significant added value in that they generate valuable backlinks and drive traffic to your site.

However, social media are subject to rapid changes. The average lifetime of a tweet, for example, is only 20 minutes before it drowns in the never-ending flow of content on Twitter.

Whenever you share a post on social media, only a fraction of your followers will actually see your post. The outreach of your post is depending on the level of activity in your community at the time you publish your post.

If only 10 % of your followers are online, only 10 % will get the chance to see your post. In reality, it will be even less. Most of your valuable content is likely to go down in the constant flow of social media streams. If you post your content on different networks at different times when your followers are online, your chances are much better that people will actually see your post. The right timing will determine the success of your social media post.

These are the times when social media users are most active on social networks

The best times for maximum outreach and engagement of postings vary according to each social network. Posts on Twitter and LinkedIn are most likely to get the most attention during rush hours in the morning and afternoon, that is before and after office hours. Posts on Facebook, Instagram, and Pinterest will most likely get the best traction in the afternoon and evening hours.

Try to figure out when your target group is active and develop a timetable to post your content at the right times. Our infographics provide you with the perfect starting point for the right timing. Use the suggested days and times for orientation. Please note that weekdays differ from weekends.

What are the best times to post on social media?

What are the best times to post on Twitter?

In the morning from 8 am – 10 am, middays from 11 am – 1 pm and after work from 5 pm – 6 pm

What are the best times to post on Facebook?

In the afternoon from 1 pm – 4 pm and in the evening from 6 pm – 10 pm. Make sure to post on weekends as well.

What are the best times to post on LinkedIn?

During office hours in the morning from 8 am – 10 am and in the afternoon from 5 pm – 6 pm. Your postings will generate the most interactions from Tuesday to Thursday.

What are the best times to post on Pinterest?

Around midday from 12 pm – 2 pm. and in the evening from 7 pm – 10 pm. Your postings outside working hours and on weekends will generate the most interactions.

What are the best times to post on Instagram?

Around midday from 11 am – 1 pm and in the evening from 7 pm. – 9 pm. Your postings and stories in the evenings and on weekends will generate the most interactions.

What are the best times to post on Reddit?

In the morning from 6 am to 9 am. Your postings at the beginning of the week or on the weekend will generate the most interactions.

What are the best times to post on VK?

In the evening from 9pm – 1am. Your postings during the late evening hours will generate the most interactions.

What are the best times to post on Telegram?

In the morning from 10 am – 12 pm and in the afternoon from 5 pm – 7 pm. Your postings will generate the most interactions in the morning and outside working hours.

What are the best times to post on Google My Business?

In the morning from 9 am – 11 am and in the evening from 7 pm – 9 pm. Your postings in the evening hours will generate the most interactions.

Use your own social media metrics to adapt the best times to your communities

The infographic: “The best times for social media posts” is the perfect starting point for your individual best times. You can easily create your schedule for a few weeks or months based on the “Social-Media Schedule”.

If you use the “Best Times for Social Media Posts” infographic as a guideline, you have already taken the first step towards more visibility and engagement on your social media networks. To even increase your visibility and engagement, you can take the next step to compare these data with your own social media metrics.

This is how you can evaluate your social media metrics

Start by making a plan for at least 4 weeks before you start analyzing. Evaluate your metrics once after one month, after 3 months, and after 6 months.

Basic social media metrics are available to you for free by the networks. You can usually find them directly in the profile settings under “Insights and Analytics”.

In the example below, you can see the Instagram metrics and how they can help you post your content at the best times and on the best days. You can see when your community is most active on each day displayed as a bar chart. In addition, the analytics will help you get a better overview of the age range covered by your community and whether you tend to reach a female or male audience. The analytics also help you to get to know your target group better.

Instructions: How to set up your schedule for social media posts at the best times

In order to make it easier for you to get started and to quickly and easily create your own personal “social media schedule”, we have compiled all the necessary steps for you in a checklist. You can also download the “Social Media Schedule” template and enter your personal “Best Times for Social Media Posts” there.

Here is a quick step-by-step guide you can follow:

Use the best times from the infographics “The best times for social media posts” as a starting point.
Download the “Social Media Schedule” as a starting script for your social media plan and schedule your posts for a couple of weeks in your social media scheduling tool.
Monitor the engagement on your posts to get a better grasp on the times when your target groups are most active.
Evaluate your social media metrics and record the times when your posts show the highest engagement rates.
Download the “Social Media Schedule Template” to create your personal “Social Media Schedule” from the best times and the analysis results of your social media metrics.

This is how you can post at the best times for social media posts with little effort

With so many special features that need to be taken into account, social media marketing quickly becomes a challenge and can blow up personnel resources. To ensure that posting at the best times is easier for you, you can use a social media automation tool such as Blog2Social. This tool reduces your workload for scheduling and publishing social media posts. You can activate the pre-configured Best Times Scheduler to automatically apply the general best times for your posts as shown in the infographic. Or, you can enter your individual best times to create your own automatic best times settings. You don’t have to think about the day and time to schedule each post – the tool will do that for you.

Social media automation helps you to ensure that your social channels are automatically supplied with a regular flow of content at the best times for your target group. Not only does this save you time, but it also gives you full control over your posts on all your social networks via a posting calendar.

You will find more tips and assistance in scheduling social media posts in the various networks in the free Social Media Guide:

The following infographic shows you the best times for your post on the most popular networks at a glance.

The Best Social Media Times - Best Social Media Times Full

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Wrap up

Social media success requires consistent social media scheduling at the right times to engage with your active community. Use these guidelines as a starting point for your own experiments and analytics. And please share your results and recommendations with us and with others. We’d be glad to know what works for you and what doesn’t.