Doing it for the Gram – Digital Marketing


If you didn’t post it on Insta, did it even happen? 🤔 Asking for a friend. This month we’re talking all things about the gram. No, not the things you use to make s’mores. (Now I really want a s’more. S’more of what? Ok, I need to stop.) You know the platform that has all of us scrolling for hours, buying things we didn’t know we needed and creating communities through creative visual content.

In this edition:

  • Brafton’s Insta is looking oh so fine.
  • “PIVOT!” – Ross Geller.
  • Meet our newest social media strategist.
  • Laughter is the best medicine.


Call it a #TransformationTuesday or call it a #GlowUp, whatever it is, Brafton’s IG is going through it and feeling like the best version of herself. 🔥 Our Lead Creative Strategist, Courtney Karpiej, has been working to revamp the feed to really show what Brafton is all about.

Here’s how we made our vision turn into a reality:

  • Set goals and KPIs.
  • Found accounts that inspired us.
  • Created a strategy that supported our goals.
  • Planned out the overall messaging/theme for the next 3 months.
  • Got to work and produced creative content that will inspire, educate and entertain marketing professionals.

Follow @Brafton and join our journey as we spill the marketing tea one post at a time. 🍵


Brafton’s Insta isn’t the only thing going through a transition. According to MarketingDive, Instagram is pulling a Ross Geller and pivoting from a photo-sharing app to an app with a focus on creators, video, shopping and messaging.


Please join me in welcoming the newest member of the social team, Ariana Diaz! Ariana has always had a passion for marketing and after working in a variety of industries cultivating her marketing skills, she decided to jump into digital advertising and social media.

Here are a few fun facts about Ariana:

  • Born and raised in South Florida
  • You can catch Ariana participating in outdoor activities such as hiking, paddle boarding, kayaking and running
  • Loves doing charity work and has been volunteering with 3 main organizations since middle school
  • Enjoys traveling and has visited 6 countries (and can’t wait to add more to the list!)

Welcome to Brafton, Ariana!


Our kind of love story

You deserve a break now 👏

​~Accepts all connection requests and heads right back to Instagram~


Here are some of our favorite Brafton Instagram articles:


Let’s make it official! Follow Brafton on social:

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